Are you the director of a small business, ready to make the leap to future growth, but keen to ensure your investment will be well spent? Or maybe you’re an entrepreneur with a bright idea who would welcome some similarly bright ideas as to how to approach your ideal market.
An in-house Marketing Director is a key player in any successful organisation, but often for small to medium size companies, start-ups or charities it may be hard to justify. So, I work with business owners, directors, and entrepreneurs to bring senior-level marketing expertise into your organisation by the hour, to work on specific tasks or projects.
Depending on how hands-on, or hands-off you wish to be, I can either pick up a project or take a requirement from you, run with it and deliver it, OR I can coach you through the process until you have for instance a marketing strategy which gives you a clear “road map” for the future, and are full of ideas of how to implement it. This is altogether a more practical, cost-effective and results oriented way of bringing marketing expertise into your company than traditional consultancy. For the feel of an on-call Marketing Director at a fraction of the cost you can schedule weekly or monthly coaching sessions to review results to date and keep evolving the plan – it’s a highly motivating way of working.
A graduate of the Chartered Institute of Marketing, I have twelve years experience of marketing for brand name companies in the commercial, retail and charity sectors, including the publishers Scholastic and Macmillan and the Royal Shakespeare Company. Working with million pound budgets, I have experience of the very best of what marketing can achieve, whilst my work with the charity sector ensures I have plenty of ideas for making tiny budgets work really hard to get results, with a mix of focus and creative thinking.
I have a raft of experience of all aspects of marketing including: marketing strategy; objective setting and delivery; financial modelling; advertising campaigns working together with PR; branding and market positioning; customer retention and loyalty; market research and online marketing including e-commerce.
Examples of recent work for clients:
- Creation of Business Plans and Marketing Strategy, with milestones and task lists
- Advertising and PR – research and recommendations of target media
- Direct mail and catalogue production – planning, budgeting, briefing design & copywriting
- Customer Relationship Marketing planning – the key to ensuring every £ of investment counts by creating customer loyalty
- Branding – ensuring you have a marketing positioning for successful growth
- Target market identification – who are they and how to reach them
- Online: website critiques; commissioning new sites, search engine marketing; email marketing
For a free fifty minute meeting to discuss where you’d like to take your business, charity or brilliant idea, telephone: 0207 703 0800 or email: melaniebloxham@tiscali.co.uk
